Effective App Store Optimization Hacks to Make Your App More Visible |
Posted: July 8, 2019 |
To accomplish your goals as an app developer or marketer, there is a lot you should ensure you are at the top of your competitors on the ranking list. A marketing strategy is one of the hacks that can be used to promote your app once the mobile app development online is done. An effective marketing strategy may include back-linking services, a strong PR, social media marketing elements, reviews and feedbacks not forgetting SEO. This article focuses on app store optimization (ASO) which is the process of increasing the discoverability of your app in the app stores once the mobile app development online is completed. The more discoverable your app is the more potential of getting downloads and positive reviews from users. This article mostly focuses on the title of the app as the key to an effective app store optimization campaign. The name of the app is actually the most important factor of the app’s metadata. Here are tips to improve your app name and increase your app’s visibility. Mind the Length The length of the title of the app is an important element in optimization. Keep in mind the required length of characters in the title for a better start. Keep your title short but SEO rich. It is not a must that you fully use keywords but ensure SEO elements are reflected in the title. Combine a description of your brand name and some keywords to create a title of 4 to 5 words. Include Top Keywords The app stores algorithm uses the most used keywords in searches to suggest apps to users. Since the title is the most powerful SEO tool, having top keywords included in your title is an added advantage. Target the topmost keywords in your title. Use the keywords and phrases with the highest search traffic potential. The keywords should also be free from competition. It is also necessary to know that the app store takes the keywords one in a 100-character field hence repetition is just a waste of space. Mind Keyword Placement The positioning of keywords on the app title, though not proven, is believed to influence the ranking algorithm of the app stores. Basically, it is believed that if keywords are placed at the beginning of the app name, they pose a strong impact on the ranking of the app than when placed in the middle or at the end. It costs nothing to rearrange your keywords. Arrange your keyword in increasing order of importance. The most relevant and potential traffic building keywords should be put at the beginning of the app name. Choose the Right Updating Frequency Due to changing trends, you should spend some time on updates and ‘renovation’ of your apps marketing strategy. As new apps emerge posing more competition, updating your optimization strategy enables you to stay on top of the competition and still get the best from your apps. For mobile apps, the title matters to both users’ satisfaction and search engines recognition. Description of Your App For the Apple and Android mobile apps, always remember that the description you are giving is the same as the landing page of your website. If as the seller you have already brought your potential customer up to this far, it is now your time to ensure that you have closed the deal. The description of the pages in your app is very important and you need to incorporate it as part of the optimization strategy. The first thing you need to do is to get into the shoes of the customer. The customer does not have any information about your app. Here are some things to put in mind when thinking about it.
Always make sure that you are persuasive and provide a comprehensive write up for all the services that you are offering. Include screenshots to make the descriptions more appealing to the potential customer. The screenshots should clearly illustrate the features of your app to increase the downloads and rank. Using the Best Screenshots Most people will spend about 7 seconds to decide whether they can download your app or not. The look of your app page store is therefore important and it will influence their decision. Using quality screenshots will make a big difference for your mobile application. Apart from the rating of the app, the quality of the screenshots is cited as one of the factors that influence the decision of the user to download the app. Use the screenshots wisely to ensure that you have increased the chances of download for your application.
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