The business of promoting brands through social media influencers and online personalities can prove to be expensive for brands and lucrative for the influencers. Forbes estimated that an Instagram user with 100,000 followers can earn up to $5,000 for a post made in partnership with a company or brand. But the question remains, do brand partnerships with social media influencers prove to be effective in making consumers trust the brand more?
https://www.forbesmiddleeast.com/en/social-media-influencers-effective-in-promoting-brand-trust/
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