Here are a few simple yet effective latest SEO practices to optimize your website. |
Posted: October 20, 2020 |
If you are still hooked on the old SEO practices and think that you can rank a page or a website by incorporating keywords into generic content then you may want to reconsider your strategy. Long gone are the days when this was possible but with the latest Google updates like BERT, SEO has become more user-intent-centric. And when it comes to the user intent, everything counts. From design to content, everything needs to be looked at from the end user’s perspective. Whether it’s an ecommerce store or a blog website, if it does not offer a seamless experience to the users then getting ranked is the least of your worries. You can hire the best SEO Company that claim to offer the best SEO services in Dubai but the truth is, if you are not aware of the latest practices yourself then you cannot possibly rely on them to do it for you. Here are a few pro tips that can help you optimize your website as per the latest SEO guidelines. Let your content say it all You need a holistic approach while planning your content strategy now that Google focuses more on the user intent. You cannot simply write random content with keywords. Your content not only needs to address the user’s queries but it should also cover as many related topics as possible. A holistic approach means that you need to think out of the box. Sometimes, your content might not even matter regardless of how detailed it is. For instance, if someone is looking for a tutorial on how to tie a strong knot, they would not want to waste their time reading through an extensively detailed article. It would be more convenient and helpful to simply watch a video tutorial. Make sure your content is well sorted, has readable fonts and it is categorized in headings i.e. H1, H2, H3 and so on. Easy to navigate UI If there is one thing that dominates the overall user experience, it would have to be the website’s design and user interface. You don’t just need to make your users feel welcomed with an aesthetically pleasing design but also make it easy for them to navigate. A simplistic website design with an easy navigation has a better shot at getting ranked than the one that has an impeccable design but a complicated navigation. A strong technical base If you could solely rank your website based on good content, there would be no need of good developers or designers. The truth is, your website needs to have a strong technical base. If your website has slow loading speed, bad UI and is non responsive on mobile then fixing these issues should be your top priorities as they translate to a poor user experience. They would only increase your bounce rate causing your website to hit the rock bottom. A good SEO strategy comprises of a strong content plan coupled with flawless technical base. If you are not sure of what your website lacks then you can do a quick analysis of your competitors that are already ranked to see if they are doing something differently. Also Read: An ultimate guide to the latest SEO practices
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