4 Lessons the Pandemic Has Imparted to Digital Marketers |
Posted: October 26, 2020 |
By the time, the world could actually take hold of the situation, most of it was already in its noxious grip. However, your strengths are best known when you have to flow against the current and emerge successfully. In this pandemic, all those who kept their wits around and took up challenges head-on and persevered, they succeeded in creating winning opportunities for themselves. COVID-19 has shown its fair share of challenges, but it has also taught us lessons that will continue to guide us in the years to come. Especially in the digital marketing sector, the global coronavirus pandemic has unearthed many truths and brought them to the surface. Evolution is a continuous process in our society. Even then had it not been the present worldwide health crisis that is caused due to the COVID 19 pandemic attack, we would have remained unmindful of many facts other than the health crisis that has led to many losses of lives in the last few months. Businesses got hit severely, and the world economy went for a toss! People lost their jobs, countless companies had to shut, and after almost 10-months, the world is yet to come to terms with the crisis. More or less, almost all industries are impacted severely. And the impact is HUGE! Here are some digital marketing lessons that COVID-19 has taught us. Digital Presence Is Necessary ‘Out of sight is out of mind’ and we saw how true it is when businesses started deteriorating due to decreasing human to human interaction during the COVID-19 health crisis. When the pandemic started taking more and more people into its grip, irrespective of who the person was and how much influences he/she has in the society, person to person interaction became a distant dream. It was then when everyone turned to digital options. Whether for business or entertainment, or shopping, online options were the only rescuer. Therefore, for businesses, it was essential to be present online. Social media channels played a crucial role in maintaining relationships with clients. This was a big and very genuine reason that COVID-19 has actually made us realise how much important digital presence is. Without one, many businesses would find it difficult to survive. Fortunately, this has encouraged many brands to engage more with clients/partners in social media. Everything Starts with a Website It is crucial for consumers to gather as much relevant information they can about a brand. This is when a well-informed, user-friendly website comes handy. When social distancing became the new normal, and countries were increasingly announcing blanket lockdowns, people started flocking to the online options to access more information. People had to count on brands for their daily needs, which were available online. This was more common with reliable brands. Knowing the massive dump of misinformation being spread via various mediums, buyers were seeking transparent and more reliable alternatives. The demand for transparency and reliable information encouraged companies to have more informative websites that helped them remain successful when most were severely affected. Campaigns Do Make a Difference When the world was struggling to deal with the new normal, many found opportunities and took note of what was working better. Digital marketing companies were monitoring the ongoing trends and their success rates. How were the online campaigns influencing consumers? With little extra effort and self-belief, many organisations found they can continue to remain relevant despite the massive and irreversible impact of the pandemic, and they succeeded. Online Reputation Cannot be Built in a Day Much in line with the idiom ‘Rome was not built in a day’, it is not easy to build an online brand reputation in a day. It takes time to build a loyal customer base. Finding and establishing profitable customers takes time, patience and determination. During the COVID-19 pandemic, many businesses were looking for consistency, but the crisis made it evident that to flourish when the entire world was finding it difficult to survive demands an aggressive marketing aptitude. As they progress, the digital marketing strategies will generate remarkable results, and when they succeed in doing so, the profitable customer base will be impressive.
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