Tips on Lamp Post Advertising |
Posted: April 17, 2018 |
The transmission of information is the fundamental objective of lamp post advertising Dubai. However, in order for it to be effective, the message has to be organized accordingly. Vague messages may not achieve the goal, or even generate the inverse of the intended: confusion. The simple and clear messages are easier to read, understand and memorize. It sounds simple, does not it? But if it were that simple, there would be very few ads forgotten by the people who see them. To overcome this difficulty we must keep some factors in mind. To create an effective message, a designer has to consider the function of certain advertising and the place where it will be exposed. By doing so, you can determine the appropriate size and font to use, as well as the type of message that will be most effective. If the signal is only going to be read by pedestrians who quietly pass by where the ad is affixed, the designer can afford to employ verbosity in a smart way, but if the ad is intended to be read by a rushing driver, the designer has to consider other factors. In places with very busy traffic, short and simple messages are the most effective. Then determine what the primary purpose of the lamp post ad is and stick with it. A rule of "gold" is only to convey a message by lamp post ad. It is better to "say one thing" clearly than "say various things" that will not be absorbed by the target audience. Size ultimately matters A huge lamp post ad will certainly be visible to everyone. However, if the message is disposed in a clumsy or inappropriate way, the lamp post ad will not reach the target audience. Just as a smaller lamp post ad can be very appealing visually, but if the text is too small to read, the intention to communicate the message fails. To avoid such mistakes, designers should visit the places where the lamp post ads will be installed, either by car or on foot, to see how they will work best and achieve the objectives initially proposed. The choice of colors and typography The good location of a signal is crucial, but it does not replace poor typography. The chosen font can determine the reading and memorization of the message, as well as the choice of colors in the design. As for this last aspect, the contrast between the colors of the background of the lamp post ad and the colors of the typography are the best option to ensure the reading. Just three seconds The first consideration of a designer in the design of a lamp post ad is to know if this is going to be an effective means of communication. For example, choosing a typography in black on a yellow background is assured of a good read at a distance, even more than if the background were white. The trick is to pay attention to the surrounding environment to make sure that the lamp post ad to be designed will stand out. When a designer takes these lamp post tricks into consideration, the whole process of building the lamp post advertising Dubai is invisible to the ultimate audience, just want a service and know how to find it. "Are you thirsty? ... Turn to your left!" The lamp post ad says. And if the public does not see the process, the same will not happen to the entrepreneur who owns this service! Therefore, business growth is a clear sign of the effectiveness of lamp post advertising Dubai.
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