Usability 4 Essentials You Need to Analyze on Your Website |
Posted: August 11, 2018 |
Although this is not a new subject of website designing, many companies still leave craving when it comes to usability! It's no use investing heavily in website designing Dubai, ensuring a magnificent logo, choosing the best template, but forgetting the usability. Problems with usability usually happen because the design was all designed thinking of pleasing who ordered or the professional who executed it.
To ensure good navigation, it is necessary to think about the user. But for this, we must first understand what usability means and how to apply it in website designing Dubai. And that is what you will learn in this article.
Keep reading and find out if your site is appealing to your potential customers!
Here are some things to look for by you and your website designing Dubai team:
1. Clear and simple dialogues Your website needs to present exactly the information the user is seeking, neither more nor less. It's no use filling your pages with useless and irrelevant information, as this can "push you" off the site.
Do not fall for the bullshit of filling the pages with many ads. This transmits insecurity to the visitor and diminishes the credibility of the brand. Also avoid only working with institutional messages. Produce consumable content, especially on blogs, to increase the engagement of those who reach it.
2. Consistency Consistency has to do with navigation logic. Any interaction or command must always have the same result. For example, if you want to include an action button inside a product page, it should always have the same action as "ask for quote" or "buy now."
If, instead, the page displays several buttons with different actions, your visitor will be confused. If actions need to be varied, use different colors, positions, or shapes for different commands. But let everything be focused on the ease of the user.
3. Clear outputs If the focus of your usability is just to "trap" the visitor, you may end up giving "a shot in the foot". It is essential to present exits so that the user can leave the site, or log out at any time, without barriers.
Some companies end up making it difficult for the person to leave or delete the registration, for example. This goes against all good user experience practices. So if the visitor wants to leave, show him how, but always ask why, to receive feedback.
4. Communication of benefits All the communication tools offered by website designing Dubai service on your website should clearly show what the benefits are that your company offers to customers. Some brands still carry the baggage of 'old marketing', emphasizing the characteristics, which does not produce positive results.
Start by creating a list of the key benefits of your services or products and study with your website designing Dubai service provider how this can be applied to your site template. The idea is to let your visitor be curious about the advantages and encourage their stay in the pages of your site.
To close, we stress that it is important to always test the changes you make on your site, analyze and if possible, receive feedback from the users themselves. The objective is to improve the platform more and more and make it as attractive as possible to those who visit.
Every investment in usability is worth it!
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